A few bright colors in global cosmetics packaging design
in the field of cosmetics packaging, with the improvement of technical level, packaging development gradually highlights the characteristics of personalized demonstration and innovation, the introduction and application of new technologies and processes, the development and substitution of new environmental protection materials, and safe and convenient packaging will be more welcomed by the market. Look, there are some bright colors in the development of packaging industry
bright color 1: highlight personalization in packaging
the soul of the cosmetics industry is innovation,
techpack is a typical representative enterprise. In Pakistan, the company has reached the domestic leading and international advanced level in several fields, such as large-size monocrystalline silicon wafer, ultra-high-purity metal sputtering target, optical film, cobalt new materials, rare earth permanent magnet materials, high-purity electronic and chemical materials, and has established an innovation center near Li, which is specially used to develop new concepts and new product prototypes. Michel Limongi, director of the innovation center, said, "we must absolutely avoid designing and producing existing packaging on the market. Women's cosmetics are often carried with them, not just at home, maybe in the car or train. We have patiently communicated with many women to understand their real needs."
after investing a lot of energy, the company has developed a series of unique packaging. Slim makeup box is one example. It can be opened 180 ° in all directions, transparent and concise, and the products in it are clear at a glance. An eyelash brush or pencil can be placed at the hinge of the box. There is also a slim designed to put a lipstick, a pencil and two kinds of lip gloss. HCT packaging shows a new makeup box, which combines transparency and a new alphabet structure. The manufacturer chose to display the four letters of the product name sexy in the transparent makeup box, and put different colors of lip gloss in each letter, which is very ingenious
Italian manufacturer global tube has introduced a new hose concept, which meets the requirements of consumers for portability and convenience. Combi cap hose cover is suitable for products such as sunscreen or liquid foundation. In addition, there is a second cover for sealing other products, such as lipstick or cosmetics for camouflage. "What we seek is continuous innovation." Abbiati Fabbri Srl. Filacuridi cattani of the company said, "quality is very important, and price is also critical. This is a great pressure for suppliers to try their best to reduce costs while innovating."
bright color 2: timely application of advanced technology
finding a more effective decentralized system is indeed one of the main ways to make your products different. Seaquist closures highlighted its simplisqueeze valve dispersion system at Cosmoprof 2004 in Italy. With the bottle cap open, the product will flow out only when the container is squeezed. Simplisqueeze was originally designed for beverage products, but now it is also widely accepted in cosmetics and other fields. Teraxyl toothpaste products also use this bottle cap, which can be used with one hand without making a mess
airspray International Inc. has achieved great success in foam dispersion system. According to robe2013 RT F. brands, President and CEO of the company, "children like to use this kind of products when taking a bath, but the current decentralized system is not suitable for the bathroom environment, so we have developed a new type of moisture-proof pump." Brands added, "we hope this kind of products can be more popular and widely used in bath and skin care products."
bright color 3: vacuum packaging is quietly rising
as a product closely related to the beauty industry, the packaging of cosmetics needs to be both protective, functional and decorative, and multi-layer plastic composite technology has attracted much attention. It can make multiple layers of different kinds of plastic compound together, forming containers of any color and shape at one time. On the one hand, it can enhance the performance of the package in isolating light and air; On the other hand, by blending different kinds of substances, we can get wonderful visual effects and unique hand feel in appearance
vacuum packaging is quietly rising. Vacuum packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers
bright color IV: diversified packaging styles
at present, there is a new trend in perfume packaging, which is to use colored bottle bodies, such as YSL 7 perfume bottle and Calvin K. researchers from the liuzhimin research group of the Key Laboratory of colloid, interface and chemical thermodynamics of the Institute of Chemistry of the Chinese Academy of sciences have carried out systematic research on the design and synthesis of porous polymer materials and their capture and catalytic CO2 conversion. Lein's violet bottle. The shape design of bottle body still pursues simplicity, but more and more designers like to use color bottle body. Eric vaxelaire, vice president of Valois, said that in the packaging of perfume, the design of pumps is becoming more and more sophisticated, especially low-rise pumps. Valvois' compact series pump is the lowest pump type in the industry at present. In the cosmetics packaging industry, the braking device must be smooth and soft. Revlon's age defying series products have abandoned the past glass bottles with caps and used plastic bottles and evolution pumps instead
bright color 5: the application of new materials
transparency is a major trend in cosmetics packaging today. DOMENIC
maisano, business development manager of quaipac company, said that the transparency of plastic resin is getting higher and higher, so it can be injected into bottles and cans close to the appearance of glass. These resin not only have improved transparency, but also have stronger wear resistance. Heinz
plastics company has recently launched heavy PET plastic bottles. This kind of plastic bottle adopts pet injection molding technology. It is the first plastic bottle with a bottle wall thickness of 3mm in the industry. Thick wall plastic bottles are very popular and maintain a long-term growth rate. Abbiati
Fabbri Srl. At the exhibition, the company launched bell series makeup packaging boxes with transparent windows on the cover. These makeup boxes are manufactured by CO extrusion process with transparent windows on the front, which saves cost and production time. "The large transparent window can not only attract consumers' attention, but also show their products well"
traditional ceramic containers and glass containers have the advantages of non-toxic, good sealing and smooth surface, and have played an important role in the packaging industry. However, due to the shortcomings of fragile and inconvenient handling, it was replaced by some metal packaging. In recent years, Western Europe, the United States, Japan and other countries have added nanoparticles into ceramics or + 9 glass to obtain ceramic or glass materials with toughness. For example, the UK has obtained high toughness ceramic materials in the laboratory by mixing nano alumina with zirconia. For another example, Japan added alumina nanoparticles to ordinary glass, which significantly changed the brittleness of the glass
feature 6: green packaging
"green packaging" refers to the packaging that can be recycled and will not cause pollution to the environment. Its connotation is the recycling of resources and ecological environment protection. It means a new technological revolution in the packaging industry - solving the treatment of packaging material waste and the development of degradable plastics
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