The hottest modern food packaging highlights new c

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Modern food packaging highlights new concepts

in our daily life, food has the closest relationship with our human beings, and the accompanying food packaging has already entered thousands of households. Today, whether you walk into stores, supermarkets or our families, you can see beautifully designed, practical and convenient food packaging everywhere. It is inconceivable how food would be delivered to every consumer without packaging. With the improvement of people's consumption level and scientific and technological level, the correct method of protection and maintenance: the continuous development of new products has higher and higher requirements for food packaging

The rapid development of food packaging has not only enriched people's life, but also gradually changed people's lifestyle. At the same time, food packaging can best reflect the scientific level, living standard, design level and cultural background of all times. The more developed countries are, the higher the packaging rate of goods is. It is a mirror to measure a country's economic development level. After the reform and opening up, China's food packaging industry has developed rapidly and has become an important industry of the national economy. At the same time, it is also a high-tech and high intelligent industrial field. With the development of the times, people have higher and higher requirements for the quality of food and packaging, more and more styles, and stronger technicality, which puts forward higher and newer requirements for our personnel engaged in packaging design, which is also the necessity of the development of the times

first, the new concept of modern food packaging

since the emergence of human society, food packaging has been associated with it. As early as in primitive society, in order to store food and water, people used clay to burn all kinds of pottery, bags sewn with animal skins, baskets woven with vines, etc. are the earliest prototype of food packaging. Modern food packaging refers to the use of appropriate packaging materials, containers and packaging technology to wrap food, so that food can maintain its value and original state during transportation and storage. Food packaging is a system engineering with food as the core. It involves a series of problems such as food science, food packaging materials, packaging containers, packaging technology, standard rules and quality control. It is a comprehensive applied science

food is a special commodity in our daily life. Its nutrition and hygiene are extremely important, but it is very easy to deteriorate. Therefore, the main purpose of food packaging is to ensure the hygienic quality, quality and flavor of food as a commodity in the process of storage, transportation and circulation. As an additive of products, food packaging has become an integral part of commodities, which is inseparable from commodities and occupies a significant position in modern market strategy. At the same time, as the main means of market competition, it can improve the added value of goods. It has become an important part of enterprise marketing strategy. It plays the role of silent salesperson in supermarkets. The image of food packaging directly reflects the brand and corporate image. It plays a vital role in creating famous brands and establishing a good corporate image. In the market competition, it is the bridge between enterprises and consumers

Second, the new lifestyle and modern consumption concept have greatly enriched modern food packaging

modern social life is inseparable from packaging, and the development of packaging has also profoundly changed and affected modern social life. The test of wheat stalk bearing capacity, which is now done by the material mechanics laboratory of Gansu Agricultural University, is influenced by the development of modern new products, modern consumption, marketing competition, modern communication culture and the spirit of the times. First of all, the variety, quality and taste of modern products have been constantly developing, and many new products have emerged. Food is becoming series, convenient, safe, casual and beneficial to physical and mental health, and the form is becoming lighter, shorter and smaller. In foreign countries, some large supermarkets have more than 100000 varieties of goods. The continuous development of products has put forward corresponding new topics for packaging design, prompting people to continue to research and develop. Secondly, the change and maturity of consumption concept and the improvement of consumption ability make every consumer have independent consumption consciousness, no longer blindly follow the consumption market, and have the ability to enjoy life independently. Consumption concept is directly affected by cultural thoughts and consumption education. The development of the times has brought new demands for today's mass consumption life. New changes have taken place in people's cultural level and values, especially the middle-aged and young people who are the main consumer groups in society. They have diverse and changeable consumption needs in both material and spiritual aspects. From material to spiritual, cultural soft consumption is constantly improving, which has increasingly become a development trend. Now we have entered a new consumption era. In addition to ordinary daily consumption, modern people pursue more "tourism consumption", "leisure consumption", "health consumption", "gift consumption" and so on. People pay more attention to quality, taste and taste in food, and they can get a kind of spiritual enjoyment while eating. The continuous emergence of a large number of nutritious food, convenience food, quick-frozen and refrigerated food, health food, green food and various Chinese and Western fast food has brought endless convenience and benefits to today's fast-paced urban youth and office workers. In addition, the introduction of a large number of foreign food enriches the domestic market, but also puts forward a new topic for our packaging designers, that is, we should pay more attention to design, make the commodity structure more reasonable, so that people can fully enjoy the comfort and convenience brought by high technology

III. The development of modern science and technology has further improved the level of modern food packaging

1 The development of modern technology

every new reform is the result of high-tech progress. Constantly pursue higher and newer scientific and technological content, so that food packaging to a new level

high tech and intelligent production facilities will continue to promote the development of packaging technology. The application of new process flow, automation and computer integration will provide more and newer design ideas for food packaging. Modern new superb printing and plate making technology provides a guarantee for the perfect effect of all links of packaging. Art and science and technology are combined more closely, interacting and restricting each other. Breakthroughs in science and technology play an important role in modern food packaging. As designers, they should be able to be familiar with new processes and technologies, make full use of the achievements brought by new technologies to serve modern food packaging, use computer design means, and pursue more delicate, perfect and culturally meaningful packaging design

2. Development of modern materials

packaging materials refer to the general term of materials used to manufacture packaging containers and constitute product packaging. Its categories include wood, paper, cardboard, glass, metal, plastic, fiber fabric and various auxiliary packaging materials. Its basic properties are protection, safety, processing adaptability, convenience and merchantability, as well as resource characteristics, economy and recyclability. Food packaging is a system engineering, and packaging materials are the foundation

with the development of social science and technology, various new materials are constantly born and used. Packaging materials have developed from natural to synthetic, from single to composite. The mutual penetration of materials has become a worldwide development trend and necessity. It represents the cultural information of a new era and the embodiment of a new force in life, which adds a new family to the ranks of modern food packaging, and makes the aesthetic feeling of packaging culture have a sense of the times, popularity and popularity. The emergence of a new material will make a packaging form with a distinctive era mark, such as metal foil packaging, which is considered to be a packaging material with high-grade, high-quality and contemporary characteristics. Therefore, this packaging material is used in some new leisure snacks

the development of new materials not only has higher scientific and technological content, is more scientific, reasonable, safe and reliable, but also pays more attention to health and harmlessness, pursues the delicacy, smoothness, flexibility, characteristics and texture of materials, and also fully considers environmental protection, reuse and other factors. Some materials can imitate the characteristics of natural materials, replace the role of traditional materials, and achieve the best effect of packaging food

as a modern designer, we should master the characteristics of new materials, accurately grasp the beauty of various materials, and skillfully apply these materials to make the packaging achieve a surprising effect

Fourth, the development of modern design ideas has given modern food packaging design a new space

the development of the times has made the development of modern design ideas not limited to the development of artistic design ideas. We should extensively develop design thinking, establish the correct concept of modern packaging design, and establish design ideas that meet the needs of the times and meet the aesthetics, values and consumption views of modern people. The new discoveries of modern science, the involvement of marginal disciplines, human understanding of their own values and the surrounding ecological environment, and the impact of cultural trends, psychology, outlook on life and world outlook have long exceeded the expected scope. Designers should give full play to and make use of divergent thinking, walk at the forefront of the times, look for unique design styles, grasp the beauty of the times, and have foresight and judgment for the future market

1. Modern food packaging and environmental protection

with the continuous expansion of recognition and education, the protection of the environment will also start from the packaging industry. Reducing costs, reusing, reducing pollution and sustainable development will become an important topic we must face in the 21st century

resource consumption and environmental protection have become two hot issues of global ecology, and modern packaging is closely related to them. The materials used in packaging manufacturing consume a lot of natural resources; In the process of packaging production, some toxic substances that cannot be decomposed will cause environmental pollution; A huge amount of packaging waste is also an important source of environmental pollution, which contributes to the vicious cycle of nature. The earth's resources are limited, not inexhaustible. It takes a long time for a substance to form under the influence of many factors. Massive deforestation has seriously damaged the earth's climate and ecological balance. The packaging industry has a huge demand for resources, so as a packaging designer, we should practice it by ourselves. When designing packaging, we should strive to be precise and less, reasonable and concise, and prevent excessive packaging and exaggerated packaging. At present, some packaging boxes in the market are getting bigger and bigger, but the contents in them are very small, which not only wastes resources, but also creates a feeling of being cheated to consumers. In the design, try to use high-tech composite materials to replace glass, metal and other materials. For example, paper plastic composite materials and sterile packaging technology are used in the packaging of milk and fruit juice drinks, which greatly saves the cost of packaging energy. At the same time, it better maintains the flavor and quality of food, and endows it with the beauty of the times

in our living environment, white pollution caused by plastic can be seen everywhere, and our city will be surrounded by plastic and other packaging waste. Therefore, in the face of this severe fact, we should try our best to solve the reasonable positioning of products and packaging when designing food packaging, avoid flashy packaging, and try to use high-performance packaging materials and high-tech packaging technology. While ensuring the quality of goods, we should try to reduce packaging materials and improve the reuse rate, reduce the comprehensive packaging cost, pay attention to ecological environment protection, and make product packaging and

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